hELP SUPPORT YOUR AUSTRALIAN MUSHROOM GROWERS

World Mushroom Day Influencer Toolkit

Join us in celebrating World Mushroom Day on October 15 with our marketing toolkit, designed to inspire and engage consumers to buy, cook and eat delicious mushrooms. 

 

What is World Mushroom Day?

A Day To Put Mushrooms in the Spotlight!

World Mushroom Day is a global celebration dedicated to highlighting the mighty mushroom. This day serves to raise awareness about the taste, versatility and health potential of mushrooms and supporting the mushroom industry worldwide. On World Mushroom Day, we want to encourage all Australians to eat Mushrooms and join the fun at #worldmushroomday

Why is it important?

World Mushroom Day highlights the taste, health, and versatility of mushrooms while supporting Australia's Mushroom Growers.

Mushrooms are one of Australia’s most valuable horticultural crops, with 80% of Australian households regularly purchasing the Agaricus Bisporus variety, which are the white buttons, flat mushrooms, swiss brown and portobello mushrooms carefully grown and harvested by Australian mushroom farmers.

While mushrooms are much-loved by the community, the Australian Mushroom Growers Association (AMGA), the representative body for Australia’s 46 commercial growers, encourages Aussies to be inspired by mushrooms this World Mushroom Day. It’s the perfect opportunity to celebrate the versatility of mushrooms and discover delicious new recipes that highlight their
incredible flavour and nutrition.

World Mushroom Day Media Assets

Download and share with your community.

World Mushroom Day

Digital Adverising Assets

World Mushroom Day

Media Release & Mushroom Cheat Sheet

World Mushroom Day

Social Media Assets

World Mushroom Day

Full Length Recipe Videos

World Mushroom Day

Mushroom Images &  Social Content

World Mushroom Day

Mushroom Fact Sheet & Cooking Tips

Get Inspired with Delicious Recipes

Mushroom Ragout with Goats Cheese Polenta

A creamy, rich polenta with a hearty medley of sautéed mushrooms and a splash of wine, perfect for a cozy, flavour-packed meal.

 

Mushroom and Zucchini Family Frittata

A delicious mushroom frittata that blends crispy bacon, sautéed mushrooms, and tender zucchini, making it a perfect meal for the whole family.

 

Watch Our Mushroom Recipe Videos

🎥 Summer Salad with Mushrooms, Mango and Avocado

🎥 Blended Mushrooms and Mince Spaghetti Bolognese

🎥 Mushroom, Prawn and Chorizo Skewers

🎥 Blended Mushroom, Pork and Pineapple Tacos

🎥 Mushroom Schnitzel Parmigiana

🎥 Mushroom Congee

Want More Mushroom Facts?

Visit our learn section

Whether you're a mushroom lover, a curious cook, or a food and health professional, our LEARN section is the perfect place to dive into the fascinating world of mushrooms. Explore everything from mushroom varieties and Mushroom 101 basics, to how mushrooms grow, fun facts and FAQs, and the latest research.

 

Don't forget to join in the fun at #worldmushroomday

Thanks australia!