Supercharge lunchboxes to support immunity

Mushroom Education Series, mushrooms in schools, Uncategorized

Millions of Aussie kids have returned to school and now, more than ever, parents are looking for ways to support the child's immune health.  

One of Australia’s leading nutritionist’s Jane Freeman believes strengthening your child’s immune system should be added to the Term 1 ‘to do’ list.

The AMGA Dietitian says adding the mighty mushroom into lunchboxes is an easy way to support tip-top immune health.

“As a mother-of-three myself, I understand that mushrooms might not be the first ingredient that comes to mind when working out what to put in your child’s lunchbox, but mushrooms are a good source of vitamin D, antioxidants and other important nutrients proven to help support our immune systems,” says Ms Freeman.

“Mushrooms pack a powerful punch when it comes to health goodness and there are simple ways to sneak them in, even for the fussiest eaters.

“Interestingly, increasing intakes of wholefood antioxidants is something that can help our immune system to defend the body, and mushrooms contain a number of potent antioxidants to help do this.

“Mushrooms also contain a prebiotic type of fibre which provides an essential food source to the numerous types of good gut bacteria and cells in our body. In fact, 70 percent of the immune system is housed in the gut which is why including this superfood can help with overall gut and immune health.”

Ms Freeman says researchers are investigating whether a powerful antioxidant called ergothioneine and a compound called B-glucans – both found in mushrooms - might have a role to play in the overall treatment of respiratory illness, including COVID-19.

So how can you add more of the might mushroom to your child's diet?

“For a start, I recommend setting a target of around three small mushrooms per day as part of a plant-focused, whole-food diet. There are lots of great mushroom recipes on the Australian Mushroom Growers website, which children will enjoy.” says Ms Freeman.

“No matter how you decide to include more mushrooms in your child’s diet, you can be certain they will be better for it.”


A blend of mushrooms + mince is healthier, with less fat and more nutrients.

Mushrooms have almost no kilojoules compared to red meat, so substituting some mince for mushrooms significantly lowers the overall food kilojoules or calories that you are dishing up.

Comparatively, mushrooms have 88% less calories than lean red minced meat which is good for the waistline.

  • 100g of lean red mince*           710 kJ (169 calories)
  • 100g of minced mushrooms      86 kJ (20 calories)

Mushroom Sushi Rolls

Mushroom and Chicken Blended Burgers

Lunchbox Pizza Pockets

Cottage Pie with mushrooms

Mini Mushroom Quiches

AMGA Dietitian - Jane Freeman

Jane is an internationally regarded and experienced dietitian and nutritionist, is an IOC (International Olympic Committee) qualified sports nutritionist, Leiths qualified cook and an award-winning author.

As a practicing dietitian and director for CANutriton, a cancer specialist nutrition practice in Sydney, Jane is big mushroom lover and passionate about delivering practical nutrition advice that is easy to understand and adopt.

Jane Freeman - Dietitian

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2. Aldi On pack stickers

Partnering with key growers who supply Aldi supermarkets nationwide, 675,000 stickers will be applied to white and brown mushroom punnets, promoting the Scan to Win competition. Last year 2,695 Stickers were scanned via specially marked Aldi mushroom packs, and we are hoping for a greater uptake this year.

3. ‘A Better Choice’ Marketing Partnership

Partnering with A Better Choice we will reach independent grower networks and consumers in a partnership package that includes:

  • In-store activations of 50 Retail Stores Total (NSW, VIC and SA)
    • Activation includes installation and reporting of on-shelf POS items including shelf wobblers, recipe cards, A3 posters.
    • Includes Print and distribution of POS items
  • 2 x Mushroom Retail Store Cooking Events (VIC, SA) – with Celebrity chef Callum Hann
    • A better choice! Sampling Staff Member in attendance
    • Boosting of 3 x Social Media Posts
  • Consumer Magazine Advertising
    • 1 x 5-Page Section in Autumn
  • Trade communications
    • 4 x EDM Features to all A better choice! Retailers
    • 2 x EDM Features in Central Market EDM’s
  • Consumer Communications
    • 8 x Banners Ads in Weekly Consumer EDM
    • 7 x Supporting Recipes in Consumer EDM
  • Social Media & Website
    • Social Media Feature Week
    • 14 x Mushroom Social Media Posts
    • All recipes loaded to ABC Website

 4. Dr. Emma Beckett interview on Australia’s #1 Parenting Podcast

Embracing the podcast phenomenon for busy Aussie parents, Dr Emma Becket, Australian mushroom nutrition scientist from FoodIQ Global, will be interviewed on Australia’s #1 Parenting Podcast Beyond the Bump, to talk about mushrooms important role in children’s nutrition, and how adopting The Blend as a ‘stealth health’ way to reduce meat intake and boost the nutritional value of everyday meaty meals, that kids will LOVE to eat.


5. Influencer Marketing –

Targeting foodies, parents and budget conscious consumers, we have locked in some of Australia’s favourite content creators such as @cookingwithalisha @danroberts and @thefoodarrondissemen – who will be creating content across platforms such as TikTok, Instagram, and Facebook. Our aim for this tactic is mass engagement with mass uptake. We want the combined audiences to feel so inspired by the content that they head over to our Blenditarian website, find a recipe and cook it for their family that day!

Other campaign features include:

  • Updated website
  • Competition PR strategy
  • Nutritional PR strategy with AMGA Dietitian Jane Freeman
  • Marketing partnership with ‘A Better Choice’ to reach independent grower networks and consumers
  • A hefty Digital Marketing strategy, including:
    • Social ads
    • Google ads and re-marketing
    • Existing 50,000 Mushroom Lovers and Blenditarian database re-engaged
    • Educational email marketing journey
    • New Blenditarian Recipes

Please keep an eye out for a full campaign update via email and in the Winter edition of the AMGA Journal.