Mushrooms in Schools – Pilot Program Launches

education, mushrooms in schools

The Mushrooms in Schools pilot program is underway, with excited students now beginning to see mushrooms appear in their kits.

The Australian Mushroom Growers Association is currently working with twenty, year 3 and year 4 classes in the Adelaide area to pilot the "Mushrooms in Schools Program" which the AMGA hope to roll out on a national scale over winter in 2021.

This program was created to teach students all about mushrooms, with three main objectives:

1. Classification: Mushrooms are not a vegetable, they are Fungi. Mushrooms have their own biological kingdom and grow in a totally unique way.

2. Nutrition:  Establishing mushrooms as a ‘superfood’ in the minds of the young AND their parents.

3. Consumption: Children grow, harvest and cook their own mushrooms, which encourages consumption.

Students will be required to care for their mushroom kits daily to encourage the mushrooms to grow, record their growth on the 'daily mushroom monitor' and decide when they are ready to harvest. Lesson plans include 'lifecycle of a mushroom' where students learn about compost and mycelium, the history of mushroom cultivation and sustainable farming practices. Their final lesson is a review of a recipe they have prepared at home.

Mushroom kits are the perfect tool for classroom learning, as there is no need for special garden beds or a change to school infrastructure. Two mushroom kits can sit neatly on a student desk, making them easy to accommodate in the classroom. Mushrooms are easy to grow and the DOUBLE in size every day. This quick cultivation period encourages students to stay engaged and feel a sense of pride to take their fresh mushrooms home to help Mum and Dad cook dinner. 

ABOUT THE PILOT PROGRAM:

This program is being trialed in Adelaide W/c 12th October 2020, with the aim to roll out a national program during winter 2021. Twenty Adelaide schools are currently taking part.

Participating classes have received FOUR FREE KITS (including shipping), which usually retail for around $30 each.

Teachers have been provided with 10 free lesson plans, which are linked to the Australian Curriculum. The lesson plans are executed over the term, with the mushroom kits taking pride of place in the classroom for the duration. Both teachers and students are required to provide the AMGA with feedback and a final report. Teachers will be asked to offer feedback on the lesson plans, suggestions for new learnings and perform an (anonymous) student survey to report on the change in students attitudes towards mushrooms.

For the pilot, professional and fun lessons plans have been created for years 3 and 4 only, however with a successful trial run, the program will be open to all primary school levels in 2021.

 

 THE LESSON PLANS:

Linked to the Australian curriculum, teachers have access to 10 lesson plans, worksheets to support lesson plans, fun mushroom facts and information and optional extensions, suitable for grades 3 and 4.

These free resources span across a variety of subjects and provide the frame work for such lessons as; how mushrooms grow, what is compost, sustainable farming or even the science behind ‘tanning your mushrooms’ to their increase vitamin D levels! These resources encourage inquiry-based learning and have cross-curricular opportunities.

The Mushrooms in Schools pilot program is underway, with excited students now beginning to see mushrooms appear in their kits.

The Australian Mushroom Growers Association are currently working with twenty, year 3 and year 4 classes in the Adelaide area to pilot the "Mushrooms in Schools Program" which the AMGA hope to roll out on a national scale over winter in 2021.

This program was created to teach students all about mushrooms, with three main objectives:

1. Classification: Mushrooms are not a vegetable, they are Fungi. Mushrooms have their own biological kingdom and grow in a totally unique way.

2. Nutrition:  Establishing mushrooms as a ‘superfood’ in the minds of the young AND their parents.

3. Consumption: Children grow, harvest and cook their own mushrooms, which encourages consumption.

EACH mushroom kit includes: 

Recyclable box containing compost, peat moss and spawn, everything you need for the mushrooms to grow!

- Step-by-step instructions

- 5 x brown paper bags, ready for harvest time

- 5 x Mushroom Manuals with recipes and nutritional info.

- 5 x "Mushroom Grower" Certificates for the students

Mushroom Kits

PRE-REGISTER FOR MUSHROOMS IN SCHOOLS

The national roll out in 2021 will have limited kits available. If you would like your class to be considered for inclusion, please click the button below to register your interest. 

 

2. Aldi On pack stickers

Partnering with key growers who supply Aldi supermarkets nationwide, 675,000 stickers will be applied to white and brown mushroom punnets, promoting the Scan to Win competition. Last year 2,695 Stickers were scanned via specially marked Aldi mushroom packs, and we are hoping for a greater uptake this year.

3. ‘A Better Choice’ Marketing Partnership

Partnering with A Better Choice we will reach independent grower networks and consumers in a partnership package that includes:

  • In-store activations of 50 Retail Stores Total (NSW, VIC and SA)
    • Activation includes installation and reporting of on-shelf POS items including shelf wobblers, recipe cards, A3 posters.
    • Includes Print and distribution of POS items
  • 2 x Mushroom Retail Store Cooking Events (VIC, SA) – with Celebrity chef Callum Hann
    • A better choice! Sampling Staff Member in attendance
    • Boosting of 3 x Social Media Posts
  • Consumer Magazine Advertising
    • 1 x 5-Page Section in Autumn
  • Trade communications
    • 4 x EDM Features to all A better choice! Retailers
    • 2 x EDM Features in Central Market EDM’s
  • Consumer Communications
    • 8 x Banners Ads in Weekly Consumer EDM
    • 7 x Supporting Recipes in Consumer EDM
  • Social Media & Website
    • Social Media Feature Week
    • 14 x Mushroom Social Media Posts
    • All recipes loaded to ABC Website

 4. Dr. Emma Beckett interview on Australia’s #1 Parenting Podcast

Embracing the podcast phenomenon for busy Aussie parents, Dr Emma Becket, Australian mushroom nutrition scientist from FoodIQ Global, will be interviewed on Australia’s #1 Parenting Podcast Beyond the Bump, to talk about mushrooms important role in children’s nutrition, and how adopting The Blend as a ‘stealth health’ way to reduce meat intake and boost the nutritional value of everyday meaty meals, that kids will LOVE to eat.

 

5. Influencer Marketing –

Targeting foodies, parents and budget conscious consumers, we have locked in some of Australia’s favourite content creators such as @cookingwithalisha @danroberts and @thefoodarrondissemen – who will be creating content across platforms such as TikTok, Instagram, and Facebook. Our aim for this tactic is mass engagement with mass uptake. We want the combined audiences to feel so inspired by the content that they head over to our Blenditarian website, find a recipe and cook it for their family that day!

Other campaign features include:

  • Updated website www.blenditarian.com.au
  • Competition PR strategy
  • Nutritional PR strategy with AMGA Dietitian Jane Freeman
  • Marketing partnership with ‘A Better Choice’ to reach independent grower networks and consumers
  • A hefty Digital Marketing strategy, including:
    • Social ads
    • Google ads and re-marketing
    • Existing 50,000 Mushroom Lovers and Blenditarian database re-engaged
    • Educational email marketing journey
    • New Blenditarian Recipes

Please keep an eye out for a full campaign update via email and in the Winter edition of the AMGA Journal.