Where to find Australia’s Best Mushroom Pie 2021


We officially have a winner! Australia's BEST Mushroom Pie for 2021 was announced at the Baking Association of Australia (BAA) annual trade show in Sydney in May. The three-day event which included judging of the industry’s highly sought-after baking awards. 

The BAA competition attracted nearly 2000 entries from around the nation, with one lucky bakery being awarded the crowning glory of “Australia’s Best Pie” for 2021.

For the first time in BAA history, a new competition category ‘Australia’s Best MUSHROOM Pie’ was created for and sponsored by the Australian Mushroom Growers Association (AMGA), with bakers required to use fresh mushrooms.

The title was awarded to family owned and operated Country Cob Bakery in Victoria, with a mouth-watering ‘Mushroom Ragout Pie’, made with a medley of mushrooms including Swiss Brown, Portobello, King and mushroom cups; slow cooked in a mushroom stock to make a thick gravy, and of course, wrapped in perfectly cooked golden pastry. The pie is proof that a meat-free, VEGAN pie can be delicious!

Brothers, Ryan and Chan Khun, are struggling to find space in their trophy cabinet, after winning 5 of the 16 category titles in this year’s competition. They were also announced as winners of Plain Mince Beef, Flavoured Beef, Vegetarian, and the Apprentice Beef Pie categories, as well as receiving a host of silver medals. In previous years the Khun bothers have won the top title of ‘Australia’s Best Pie’ in 2018, 2019 and 2020.

AMGA Relationship and General Manager, Martine Poulain, said the new competition category was of great benefit to the mushroom industry. “We wanted to encourage bakers to think outside the steak and mushroom pie box, and see fresh mushrooms being used as the hero ingredient. The bakers did not disappoint!”

“We are seeing more and more Australians choosing a meat free or flexitarian diet, and bakers have a unique opportunity to cater for this customer by using fresh mushrooms. For anyone looking to reduce meat in their diets, Country Cob Bakery’s Mushroom Ragout pie is proof that you don’t have to give up pies all together, as meat-free mushroom pies truly are delicious.” She added. 

The BAA’s Executive Officer, Tony Smith explains the competition is more than just a delicious pie filling. “Our expert judging panel evaluate the whole pie, from its appearance and structure, the pastry thickness, colour and mouthfeel and the pie filling is judged on taste and overall creativity. Country Cob Bakery’s Mushroom Ragout pie was outstanding in all criteria.” Mr Smith said.

Ryan Khun of Country Cob Bakery is pleased with this year’s string of awards; however he explains that this year’s celebrations are a little different to previous years. “Usually when we announce we have won awards, we have a queue of customers out the door, which is not possible with the lockdown. But we have two Country Cob Bakery locations, in Kyneton and Boronia, so if you live in Melbourne’s CBD or in the local Kyneton area, we can deliver our award-winning pies to you. Just call the shop or visit our website to place your order!” Mr Khun said. 

You can find Country Cob Bakery in two locations in Kyneton and Boronia in Victoria. They also home deliver!
Visit www.countrycobbakery.com.au

Judging the Mushroom Pie category. 

Australia's best Mushroom Pie

The winning pie from Country Cob Bakery - Mushroom Ragout Pie.  

Warm pies, waiting to be judged.

AMGA Communications Manager, Leah Bramich, Chris and Kim Margin, from Margins Mushrooms and BAA Chairman, Tony Smith

The Mushroom Ragout Pie is made with a medly of 4 different mushrooms and a thick mushroom gravy.  

Mushroom Ragout Pies are available in store now. 

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2. Aldi On pack stickers

Partnering with key growers who supply Aldi supermarkets nationwide, 675,000 stickers will be applied to white and brown mushroom punnets, promoting the Scan to Win competition. Last year 2,695 Stickers were scanned via specially marked Aldi mushroom packs, and we are hoping for a greater uptake this year.

3. ‘A Better Choice’ Marketing Partnership

Partnering with A Better Choice we will reach independent grower networks and consumers in a partnership package that includes:

  • In-store activations of 50 Retail Stores Total (NSW, VIC and SA)
    • Activation includes installation and reporting of on-shelf POS items including shelf wobblers, recipe cards, A3 posters.
    • Includes Print and distribution of POS items
  • 2 x Mushroom Retail Store Cooking Events (VIC, SA) – with Celebrity chef Callum Hann
    • A better choice! Sampling Staff Member in attendance
    • Boosting of 3 x Social Media Posts
  • Consumer Magazine Advertising
    • 1 x 5-Page Section in Autumn
  • Trade communications
    • 4 x EDM Features to all A better choice! Retailers
    • 2 x EDM Features in Central Market EDM’s
  • Consumer Communications
    • 8 x Banners Ads in Weekly Consumer EDM
    • 7 x Supporting Recipes in Consumer EDM
  • Social Media & Website
    • Social Media Feature Week
    • 14 x Mushroom Social Media Posts
    • All recipes loaded to ABC Website

 4. Dr. Emma Beckett interview on Australia’s #1 Parenting Podcast

Embracing the podcast phenomenon for busy Aussie parents, Dr Emma Becket, Australian mushroom nutrition scientist from FoodIQ Global, will be interviewed on Australia’s #1 Parenting Podcast Beyond the Bump, to talk about mushrooms important role in children’s nutrition, and how adopting The Blend as a ‘stealth health’ way to reduce meat intake and boost the nutritional value of everyday meaty meals, that kids will LOVE to eat.


5. Influencer Marketing –

Targeting foodies, parents and budget conscious consumers, we have locked in some of Australia’s favourite content creators such as @cookingwithalisha @danroberts and @thefoodarrondissemen – who will be creating content across platforms such as TikTok, Instagram, and Facebook. Our aim for this tactic is mass engagement with mass uptake. We want the combined audiences to feel so inspired by the content that they head over to our Blenditarian website, find a recipe and cook it for their family that day!

Other campaign features include:

  • Updated website www.blenditarian.com.au
  • Competition PR strategy
  • Nutritional PR strategy with AMGA Dietitian Jane Freeman
  • Marketing partnership with ‘A Better Choice’ to reach independent grower networks and consumers
  • A hefty Digital Marketing strategy, including:
    • Social ads
    • Google ads and re-marketing
    • Existing 50,000 Mushroom Lovers and Blenditarian database re-engaged
    • Educational email marketing journey
    • New Blenditarian Recipes

Please keep an eye out for a full campaign update via email and in the Winter edition of the AMGA Journal.