9 Powerful Reasons to Eat Mushrooms


Don't let the humble button mushroom fool you - hidden beneath it's creamy white dome is a powerhouse of natural flavour and goodness. Neither a vegetable nor a fruit, mushrooms are a unique but surprisingly versatile addition to your menu. We have compiled nine powerful reasons why you should be including a serve of mushrooms (that's just three mushrooms) in your everyday diet. 

9 powerful reasons why you should be eating three mushrooms every day!

1. Mushrooms are low in kilojoules and have virtually no fat. They also make you feel fuller for longer. This is great news if you are trying to cut back on your portion sizes to lose weight.

2. Mushrooms have high levels of antioxidants. And as you know, antioxidants help keep your body healthy.

3. One serve of mushrooms provides over 20% of your daily B vitamins: Riboflavin, niacin, pantothenic acid, biotin as well as the minerals selenium and copper.

4. Mushrooms have vitamin B12 both on the surface and in the flesh - the same B12 found in animal foods. The vitamin is important for both your brain and nervous system functions. What's more, mushroom B12 is easy for your body to absorb.

5. Mushrooms are the only non-animal fresh food to contain vitamin D. Adequate vitamin D lowers the risk of heart disease, type 2 diabetes, high blood pressure and bowel cancer.

6. Mushrooms can increase their levels of vitamin D naturally, using the sun. Simply place your store bought mushrooms in the sun for 15-minutes and the vitamin D levels will multiply. These super-charged levels of D will remain in the mushroom for a week.

7. Mushrooms contain unique compounds that appear to protect us from breast or prostate cancer. In fact, Australian research is showing that by eating just 10 grams of mushrooms a day, a woman can decrease her risk of breast cancer by 66%.

8. Mushrooms are bursting with umami flavour - and as they mature from a button to a flat mushroom, the flavour increases. Furthermore, by adding mushrooms for your meals, there is no need for added salt. 

9. Thanks to their umami flavour and powerful nutrients, mushrooms are a perfect substitute for red meat. The Blend cooking technique of substituting 30-70% mince meat for mushrooms, results in a dish that is both nutritious and delicious! 

Including mushrooms in your everyday diet is easy!

The distinctive flavour and texture of mushrooms makes them a fantastic choice to add to any of your savory dishes, for breakfast, lunch and dinner. Toss some button mushrooms in salad, slice a few and sauté them for brekkie, add finely diced mushrooms to your spaghetti bolognese or just grill them whole on the BBQ. They are also great on kebabs, added to pie fillings, served as a sauce with your favourite steak, on a pizza... quite frankly they are so versatile, they can be enjoyed with every meal!

Make sure you subscribe to our Mushroom Lovers Club using the form below, to stay up to receive great recipes, learn about mushroom nutrition, their benefits for your health and the latest mushroom research.  

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2. Aldi On pack stickers

Partnering with key growers who supply Aldi supermarkets nationwide, 675,000 stickers will be applied to white and brown mushroom punnets, promoting the Scan to Win competition. Last year 2,695 Stickers were scanned via specially marked Aldi mushroom packs, and we are hoping for a greater uptake this year.

3. ‘A Better Choice’ Marketing Partnership

Partnering with A Better Choice we will reach independent grower networks and consumers in a partnership package that includes:

  • In-store activations of 50 Retail Stores Total (NSW, VIC and SA)
    • Activation includes installation and reporting of on-shelf POS items including shelf wobblers, recipe cards, A3 posters.
    • Includes Print and distribution of POS items
  • 2 x Mushroom Retail Store Cooking Events (VIC, SA) – with Celebrity chef Callum Hann
    • A better choice! Sampling Staff Member in attendance
    • Boosting of 3 x Social Media Posts
  • Consumer Magazine Advertising
    • 1 x 5-Page Section in Autumn
  • Trade communications
    • 4 x EDM Features to all A better choice! Retailers
    • 2 x EDM Features in Central Market EDM’s
  • Consumer Communications
    • 8 x Banners Ads in Weekly Consumer EDM
    • 7 x Supporting Recipes in Consumer EDM
  • Social Media & Website
    • Social Media Feature Week
    • 14 x Mushroom Social Media Posts
    • All recipes loaded to ABC Website

 4. Dr. Emma Beckett interview on Australia’s #1 Parenting Podcast

Embracing the podcast phenomenon for busy Aussie parents, Dr Emma Becket, Australian mushroom nutrition scientist from FoodIQ Global, will be interviewed on Australia’s #1 Parenting Podcast Beyond the Bump, to talk about mushrooms important role in children’s nutrition, and how adopting The Blend as a ‘stealth health’ way to reduce meat intake and boost the nutritional value of everyday meaty meals, that kids will LOVE to eat.


5. Influencer Marketing –

Targeting foodies, parents and budget conscious consumers, we have locked in some of Australia’s favourite content creators such as @cookingwithalisha @danroberts and @thefoodarrondissemen – who will be creating content across platforms such as TikTok, Instagram, and Facebook. Our aim for this tactic is mass engagement with mass uptake. We want the combined audiences to feel so inspired by the content that they head over to our Blenditarian website, find a recipe and cook it for their family that day!

Other campaign features include:

  • Updated website www.blenditarian.com.au
  • Competition PR strategy
  • Nutritional PR strategy with AMGA Dietitian Jane Freeman
  • Marketing partnership with ‘A Better Choice’ to reach independent grower networks and consumers
  • A hefty Digital Marketing strategy, including:
    • Social ads
    • Google ads and re-marketing
    • Existing 50,000 Mushroom Lovers and Blenditarian database re-engaged
    • Educational email marketing journey
    • New Blenditarian Recipes

Please keep an eye out for a full campaign update via email and in the Winter edition of the AMGA Journal.