4 fun facts about mushrooms & immunity


Immune function naturally decreases with age, but researchers have found a simple way for older Australians to help feed their immunity needs.

One of Australia’s leading nutritionist’s Jane Freeman (pictured) says adding the mighty mushroom has been proven to boost intakes of essential nutrients needed to help older immune systems fight off infection.

“Immune health is very topical right now, especially as COVID continues to circulate, and what better time to talk about it as Seniors Week activities begin in New South Wales,” Ms Freeman says.

“While mushrooms are widely known for their great taste and numerous health benefits, mushrooms can help correct inadequate or low vitamin D levels, as one serve of mushrooms can provide up to 100% of an older person’s vitamin D requirements.

"Mushrooms can also serve up potassium, selenium, magnesium and other important antioxidants needed to help with the health needs and risks of those aged in their 60’s and beyond.”

In addition, around 10% of a mushrooms total weight is made up of a powerful antioxidant called Beta-glucan. This is double the amount of b-glucan per serve compared to other well-known food sources that include oats and barley.

According to a new study published in the Journal of Autoimmunity, beta-glucans activate parts of the immune system, and in doing so it increases your body’s ability to fight infection and possibly stop or slow the growth of tumours.

“Eating a serve of mushrooms every-day or including mushrooms into two meals a week is an easy and enjoyable way for older Australians to help keep their immune health in tip-top condition and also help the body’s defence when common viruses or infections strike,” Ms Freeman adds.

"A serve of mushrooms provides antioxidants and vitamin D for a healthy immune system.”


Here are 4 fun facts about mushrooms & immunity:

Did you know that eating 100g of cooked white button mushrooms for seven days may help to support markers of immune function? This is an easy way for older Australians to improve immune system defence when it comes to common viruses or infections.

Eating three cup mushrooms most days that have been ‘tanned’ or exposed to the sun for 15 minutes (this increases vitamin D levels in mushrooms) is able to partially correct low or deficient vitamin D levels.

Mushrooms can help to feed the immune system function. It’s important to eat the stalk and not peel mushrooms as this is where most of the beta-glucan is found.

Mushrooms contain good sources of a number of the vital nutrients that can help to improve bone and muscle strength, cognitive health, and reduce risks around respiratory infections. Around 10% of a mushrooms total weight is made up of a powerful antioxidant called Beta-glucan. This is double the amount of b-glucan per serve compared to other well-known food sources that include oats and barley. 


AMGA Dietitian - Jane Freeman

Jane is an internationally regarded and experienced dietitian and nutritionist, is an IOC (International Olympic Committee) qualified sports nutritionist, Leiths qualified cook and an award-winning author.

As a practicing dietitian and director for CANutriton, a cancer specialist nutrition practice in Sydney, Jane is big mushroom lover and passionate about delivering practical nutrition advice that is easy to understand and adopt.

Jane Freeman - Dietitian

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2. Aldi On pack stickers

Partnering with key growers who supply Aldi supermarkets nationwide, 675,000 stickers will be applied to white and brown mushroom punnets, promoting the Scan to Win competition. Last year 2,695 Stickers were scanned via specially marked Aldi mushroom packs, and we are hoping for a greater uptake this year.

3. ‘A Better Choice’ Marketing Partnership

Partnering with A Better Choice we will reach independent grower networks and consumers in a partnership package that includes:

  • In-store activations of 50 Retail Stores Total (NSW, VIC and SA)
    • Activation includes installation and reporting of on-shelf POS items including shelf wobblers, recipe cards, A3 posters.
    • Includes Print and distribution of POS items
  • 2 x Mushroom Retail Store Cooking Events (VIC, SA) – with Celebrity chef Callum Hann
    • A better choice! Sampling Staff Member in attendance
    • Boosting of 3 x Social Media Posts
  • Consumer Magazine Advertising
    • 1 x 5-Page Section in Autumn
  • Trade communications
    • 4 x EDM Features to all A better choice! Retailers
    • 2 x EDM Features in Central Market EDM’s
  • Consumer Communications
    • 8 x Banners Ads in Weekly Consumer EDM
    • 7 x Supporting Recipes in Consumer EDM
  • Social Media & Website
    • Social Media Feature Week
    • 14 x Mushroom Social Media Posts
    • All recipes loaded to ABC Website

 4. Dr. Emma Beckett interview on Australia’s #1 Parenting Podcast

Embracing the podcast phenomenon for busy Aussie parents, Dr Emma Becket, Australian mushroom nutrition scientist from FoodIQ Global, will be interviewed on Australia’s #1 Parenting Podcast Beyond the Bump, to talk about mushrooms important role in children’s nutrition, and how adopting The Blend as a ‘stealth health’ way to reduce meat intake and boost the nutritional value of everyday meaty meals, that kids will LOVE to eat.


5. Influencer Marketing –

Targeting foodies, parents and budget conscious consumers, we have locked in some of Australia’s favourite content creators such as @cookingwithalisha @danroberts and @thefoodarrondissemen – who will be creating content across platforms such as TikTok, Instagram, and Facebook. Our aim for this tactic is mass engagement with mass uptake. We want the combined audiences to feel so inspired by the content that they head over to our Blenditarian website, find a recipe and cook it for their family that day!

Other campaign features include:

  • Updated website www.blenditarian.com.au
  • Competition PR strategy
  • Nutritional PR strategy with AMGA Dietitian Jane Freeman
  • Marketing partnership with ‘A Better Choice’ to reach independent grower networks and consumers
  • A hefty Digital Marketing strategy, including:
    • Social ads
    • Google ads and re-marketing
    • Existing 50,000 Mushroom Lovers and Blenditarian database re-engaged
    • Educational email marketing journey
    • New Blenditarian Recipes

Please keep an eye out for a full campaign update via email and in the Winter edition of the AMGA Journal.